MANAJEMEN RANTAI PASOK AGROINDUSTRI RUMPUT LAUT
Abstract
Rantai pasok agroindustri memiliki karakteristik yang berbeda dibandingkan dengan rantai pasok lainnya. Pertanian rumput laut berkembang cepat terutama pada industri makanan yang menjadi pemimpin pasar produk rumput laut bernilai tinggi. Rantai pasok rumput laut menghadapi masalah yang kompleks, seperti ketidakstabilan ketersediaan rumput laut yang menyebabkan ketidakmampuan dalam memenuhi kebutuhan pelanggan. Kualitas yang buruk dapat berdampak negatif pada penurunan kepuasan pelanggan jangka panjang. Fluktuasi harga rumput laut juga sangat mempengaruhi profitabilitas yang mengakibatkan hilangnya keuntungan. Keberlanjutan rumput laut untuk kebutuhan masa depan menekankan pentingnya manajemen rantai pasok yang tepat. Penelitian ini bertujuan untuk meninjau pengetahuan tentang manajemen rantai pasok mencakup konsep, metodologi dan objek penelitian. Metode penelitian ini deskriptif kualitatif. Hasil penelitian adalah supply chain management belum menjangkau pengembangan kawasan sentra produksi produk turunan untuk memenuhi ketersediaan bahan baku secara keberlanjutan. Kesimpulannya supply chain management pada agroindustri rumput laut akan berpengaruh kepada pengembangan kawasan sentra produksi, peningkatan kemampuan sumber daya pelaku rantai pasok agroindustri rumput laut, dan ketersediaan bahan baku berupa produk turunan secara berkelanjutan.
Kata kunci: agroindustri, rumput laut, supply chain management
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